It’s a common question that I hear all the time, and the truth is there isn’t one simple reason people aren’t linking to you. Your link building efforts could be failing for any number of reasons. Thankfully, I’ve worked on enough blogs to know the most common link building mistakes bloggers make, and I’m going to share them with you today. If you can identify with any of these mistakes, start correcting them now so you can turn your blog into a link magnet.
- You’re a “me too” blogger—There are hundreds of millions of blogs online. If you want to stand out from the crowd, you have to be different. This means sharing your unique insight, and creating an easily identifiable voice readers can connect with. You can do this by writing like you talk. Above all else, be authentic.
- You’re ignoring proven linkbait formats—Did you know there are certain ways you can format your blog posts to give them a better chance of attracting links? That’s right: You need to stick to the proven linkbait templates that get results. List-style posts (e.g. 10 Funny Pictures of Cats) and how-to posts (e.g. How to be a better blogger) are two examples of proven linkbait formats. One way to come up with good ideas is to use the Linkbait Generator tool. Simply enter your subject, and generate dozens of linkbait ideas. It’s a great way to get the creative juices flowing.
- Your social media marketing skills are limited—Just because you write great content doesn’t mean you’ll automatically gets tons of traffic and a lot of back links. If you build it, they won’t come. You need to promote it as well. The best way to promote your blog is through the various social media outlets available at your disposal. This includes everything from Twitter to Digg. The key to being successful is to connect with power users on the different social networks who can help you push your content further. To do this, you have to actually spend time on these sites getting to know people, building relationships with top influencers, and doing favors for them before you ask for your own favors.
- You aren’t linking out—You’ve heard the saying “You have to give if you want to receive”, right? Same concept applies to link building. By linking out, you catch the attention of other bloggers with trackbacks. This helps you build name recognition, and it increases the chances of earning more links in the future.
What are some other reasons bloggers have trouble getting more links? Share your best tips by leaving a comment.