Make no mistake about it, the reputation of cricket lies in tatters this morning after sensational revelations of ‘spot-fixing’ by the News of the World, relating to the current Test Match at Lord's, between
I sometimes wonder whether sportsmen are allowed private lives? Whilst it is true that several have used the media to their own needs, I often find myself asking what right the tabloids have to persistently invade the private lives of sportsmen. The Beckhams have put up with it all their lives, although possibly there is less sympathy for them given that they have never been shy of courting the press ...
It has never happened in the history of cola advertisements anywhere in the world more so with reference to a sporting event where a campaign has been built entailing cost of Rs. 35 crores. But trust the IPL to make all arguments stand on the head! As the momentum gathers, and the list of the teams to clash for the top slot is drawn, Pepsi is simultaneously going in for kill.
