Blog Marketing

Six tips for the busy blogger

I’m going to step out on a limb here and guessing that you are not a professional blogger. Don’t worry, you are not alone. Like with most bloggers, you probably have a full-time job and a family, leaving you with little time to sit down and put together an 800-word article for your website every night. Here are six helpful tips that might help you keep your blogging goals.

Plan ahead: Even though you are not at your computer doesn’t mean you can’t work on your next article. If you already have a topic in mind, you can structure it and identify your key points in your head. That way, when you finally reach your computer, you are ready to start typing.

Blank canvas: Sometimes the biggest waste of time when it comes to blogging is trying to figure out what to write. I always recommend choosing something that interests you or you are an “expert” in. Writing about what you know or what interests you usually leads to faster typing. There is less to research since you’ve already read about it in the past or it is common knowledge to you. Additionally, your interest and passion on the topic will echo in your writing, leading to the readers to be more interested as they read the article.

Reduce interruptions: This is your biggest hurdle. After a long day at work, you come home to your “second job” as a member of a family. Once you find your time to be alone to work on your writing, turn off your television, log out of your Facebook page, and get to work. This is your time to express yourself without being overwhelmed by the lives and writings of others.

Write a response: Sometimes you don’t have to lay the foundation for a new topic or reframe an existing argument, especially if someone has already done that for you. If you see a news item or a blog article by someone that interests you, post a quote from that article and then write a simple response. Your readers will view the entry as a complete article, even though you didn’t write all of it. SeededBuzz is a perfect reference source for this type of writing.

Focus on the bones: As a human body cannot stand without the skeleton, your website won’t last without a quality articles. If you spend more time trying to add pictures or videos to your new blog post while writing, you will end up with a “body with no bones.” Complete your article first, and if you have time left over, then go back and add in the extra content.

Take a break: What is more important: writing an article every night, or writing two or three quality articles a week? I lean towards the latter. Trying to write every night can lead to blogging fatigue. You end up spending all your free time behind the computer, taking away from time to rest your eyes and recharge your batteries. Additionally, writing fewer articles gives you additional time to work your site while giving your readers a more-finished product in the end.

These are points that help me in my online efforts. What do you use in your own blogging practices?

Making money online with Google Adsense

One of the most popular methods used by junior and advanced bloggers alike to make money online is through Google AdSense. Almost any website you visit, be it a small-time blogger to a large news site such as CNN’s news page, will have or had used Google AdSense at one point in their history. The reason for this is the ease of use and customization.

Google’s AdSense service is popular for two reasons. For starters, AdSense works by mining the text on the webpage that the ad is located on to find a set of key words. These key words are matched with the terms Google’s advertisers are wishing to associate their product and services with, therefore, your site will display relevant content that your readers might want to click on and explore. So, for example, if you wrote an article about visiting Manhattan, you might find advertisements for travel agencies or special events that are happening on Broadway.

The second reason it is so popular is that it is easy to use. All a person needs to know is how to paste a section of code into your website in the location where you want the ads to be displayed. After that, Google does the rest. Because it is so easy to use, there are so many bloggers who subscribe to and use Google AdSense. With this large pool of users out there, Google can bring in even more advertisers to into their service, creating a wider variety of products and services to be matched up with your content.

Depending on your post placement, website activity, and the relevancy of the topic to the ad, the rate at which you earn money can vary. For example, on my niche political website, I just received my first $100 check from Google this month after three years of running the ads. Other users that I know of earn at least $100 in a year. If you are interested in giving this service a try, implement it for three months and look back to see how much you are earning. If you are making more than $10 in just a few months, it might be worth the space on your site to let the ads run (unless you are able to sell that space for more to direct advertisers).

Revisiting BlogBurst

Two months ago I talked about BlogBurst – an online syndication service that links your site with that of many major media outlets. While it is still a “new” article, there has been a major change with the service. It was taken over by Demand Media Studios last week, and therefore the BlogBurst site itself is no longer accepting applications. From what I have read on the Demand Media Studios site so far, it will continue to provide a syndication service. So, if you are still interested in this type of exposure, click here to visit their site to learn more.

Inbound links (backlinks)

To expand on the article two weeks ago by Melissa, inbound links for your website are quite important. Inbound links (also known as “backlinks”) are a sign of popularity for your website. The more inbound links, the more credit the search engines will give your site. While more inbound links are important, the quality of those links are even more important.

Quality inbound links are relevant links from other websites. For example, if your site primarily deals with personal health, quality links will come from sites that deal with exercising, nutrition, clean living, and other sites related to health. Search engines will give these links more credit than links coming from any other site. So how does SeededBuzz help you in this regard?

When you plant a Seed, you can choose up to five categories that represent the content of your article. Just by planting the Seed, you have created an inbound link to your site. When a SeededBuzz member comes across your article, a second inbound link is created if the member chooses to Buzz your Seed on their website. If that site deals with the content on your own site, the quality of the link increases because of the relevance.

Through this natural link building between relevant sites, the search engines will grade your site accordingly and elevate it in the search result listings. This is a big task often tackled by those involved with SEO, or Search Engine Optimization. Fortunately for you, this practice is simplified by your involvement with SeededBuzz.

What Are Permalinks? Why Are They Important?

Permalinks are the permanent URL’s to the  individual posts on your site.  If someone wants to link to a specific article on your site they would use a permalink, you would do the same when linking back to an article on someone else’s site.  On SeededBuzz, permalinks are used to direct people to the Seed you planted, or Buzz that your wrote about a Seed.

Finding the permalink is fairly easy.  For most sites, if you click on the name of the article, your browser will be redirected to the permalink for it.  To practice how to do this  go to the URL for the SeededBuzz blog  http://www.seededbuzz.com/blog/ . You should see all the blog posts that have been written for SeededBuzz.  Clicking on the title of one, for example the one titled SeededBuzz Blog Contest, will take you to the permalink for it.  Go ahead and try it.  Once you click on it and the page has loaded, look in the section of your browser where you would type in URL’s.  You should see this address http://www.seededbuzz.com/blog/seededbuzz-blog-contest/ .  This is the permalink for SeededBuzz Blog Contest.  Try finding the permalinks for the articles on your site so you can be prepared to use them in the future.

Permalinks are important when using SeededBuzz. They direct potential Buzzers to your full article.  Often what happens though. is instead of listing the permalink to the Seed, the Seeder lists the link to their blog in general.  This can make it difficult for someone who wants to Buzz your article.  If the article you Seeded is several days, weeks or months old, the Buzzer must look through many other articles  to find the one you Seeded.  This can quickly become frustrating.  So frustrating that the Buzzer just gives up looking for it and your Seed does not get buzzed.

Another way permalinks are utilized on SeededBuzz is when you are Buzzing a Seed and must link back to it.  Because the purpose of linking back to the Seed is to drive traffic to it, I believe making a proper introduction of the author of the Seed and the Seed itself is important.  I usually make this introduction the very first thing in my Buzz.  Here is a sample of the general format I use when Buzzing a Seed.

“Today, when I was catching up on my blog reading, I ran across a post that caught my attention.  It was written by Melissa and was titled SeededBuzz Blog Contest.  I enjoyed what she wrote so much that it inspired me to write my own article about internet contests.”

As you can see, the permalink back to the original article is in that introduction. I also listed the author’s name.  Most blog authors appreciate the listing of their name along with their blog post.

If you are wondering how I was able to list the permalink that way, I can show you.  It is also something that is fairly easy to do.  If you are using wordpress, self hosted word press, or blogger all you have to do is write down the words you want the link to be, for example Seeded Buzz Blog Contest.  Highlight them, and in the tools of the section where you write and edit your blog post you should see something that looks like a chain or says Link.  Click on it.  A little box should pop up asking you to input the link.  Click okay or save after you have inserted the permalink and your are done.

If you do not have those options in your tool box you can still list permalinks that way.  You would just use html code to do it.  This is what that code would look like.

<.a href=”http://www.seededbuzz.com/blog/seededbuzz-blog-contest/”>SeededBuzz Blog Contest</a.>

Remove the dot after this bracket < and the dot before this bracket >  I only put those there so that the code would not be embedded.  To use the code on your own blog replace the permalink to Seeded Buzz Blog Contest with the permalink you want to use, and replace the title SeededBuzz Blog Contest with your own.

<.a href=”http://www.permalinkhere.com/”>Your Own Title Here</a.> again be sure to remove the dots before and after the brackets.

I hope this helped you understand permalinks and how they are used.  If you have any questions, let me know.

SeededBuzz Blog Contest

Would you like a way to bring extra exposure to your blog?  How about a chance to win more Seeds to plant? You have the opportunity to receive all of that and help SeededBuzz at the same time.

During the month of September, SeededBuzz will be sponsoring a contest for all of its members.  The only thing you have to do to participate in this contest is create a post on your blog about SeededBuzz.  After you have created and published this post, come back here and place the perma link to what you wrote  in the comment section below.

Some ideas for what to write about: How SeededBuzz has helped your blog grow, how SeededBuzz has helped your blog community grow, or what you hope being a member of SeededBuzz can do for you and your blog.

The top three best entries will receive extra Seeds to plant (use) on SeededBuzz.

Prizes will be awarded as follows

First Prize – 10 Seeds
Second Prize – 5 Seeds
Third Prize – 2 Seeds

Entry deadline is September 30, 2010.  We will begin reviewing all entries starting October 1st, 2010.

If you have any questions, please do not hesitate to ask.

Please note that you must provide the permalink to the post you are entering into the contest. Links to your blog in general will cause you to be disqualified. If you are unsure as to what a perma link is or how to find it, please let us know.

We are very excited to see what all of you come up with!

How to increase your audience – BlogBurst

One of the goals of SeededBuzz is to help you make your articles work for you.  SeededBuzz is a fantastic way to increase the web traffic to your site by allowing you to promote your own articles. The more articles you Seed and Buzz, the more likely the community will discover your site and Buzz your work. Another way that SeededBuzz helps is by providing you tools for you to use to increase your exposure (and revenue).  So I want to introduce you to  a service called BlogBurst.

As stated on their website, “BlogBurst [is] a syndication service that places blogs on top-tier online destinations.” What BlogBurst does is it uses your RSS feed to pool your articles with articles written by other users for professional media organizations to reference. If the media likes the article written, they can take the article and run it on their website, giving you greater exposure. But exposure isn’t the only benefit.

BlogBurst keeps track of how many times your article headlines are displayed on the media outlets websites, which they use to rank your activity against others. At the end of each quarter, those authors who rank in the top 100 of headlines displayed will earn a cash award. The minimum payout is $50.00 USD, and the maximum is $1,200.00 USD.

In 2009, I was fortunate to be in the top 100 with my website U.S. Common Sense. During the Second Quarter (April 1st through June 30th), my articles received over 800,000 headline impressions through the BlogBurst service, with my articles being read over 870 times during that period. During that period, my work was picked up by many media outlets including:

  • Chicago Sun-Times (Chicago Sun-Times, Post-Tribune, Lake County News-Sun, SouthTown Star)
  • Cox Ohio (Dayton Daily News)
  • FoxNews (Fox Business)
  • Houston Chronicle
  • Palm Beach Post
  • Reuters
  • Time Warner (Road Runner)
  • USA Today
  • Wall Street Journal
  • Ziff Davis Enterprise (eWeek Microsoft Watch)

I finished in 93rd place (I peaked at 80th) at the end of the quarter, earning me $50.00. Not a bad result for simply writing articles that were an interest to me. The following is a chart of the activity of the site during that period:

As you work on the articles you plan to Seed, or on Seeds that you are Buzzing for fellow community members, why not let those articles go to work for you behind the scenes?  Quality work will always draw attention and lead to increases in audience.  Put SeededBuzz and BlogBurst work together for you.

NOTE:  BlogBurst is a free service, though there are certain requirements that your site must meet before being approved (much like with SeededBuzz).

Joining the team

As Matt and Martin noted in their last post, the SeededBuzz team has expanded by three. Melissa, Ian, and myself are proud to be picked to help expand the services on SeededBuzz and will do all we can to achieve that goal. So you have an idea of what to expect, let me introduce myself and what role I will play in the group.

Tutorials/FAQ’s: As with any user-based service, there will be times when the user has questions. My job is to answer the frequently asked questions (FAQ’s) as well as develop tutorials for reference. This will be important when new features are added to the website. If you ever have a question that isn’t already addressed in the FAQ’s, please do not hesitate to drop us a message.

Facebook: If you are not aware, SeededBuzz does have a presence on Facebook. It has been underutilized since its inception, and I think it will be a useful tool to not only increase the community involvement of our existing users, but also reach out to new members.

Site development: This is a role that the three of us will be tackling in our own different ways. Bringing a bit of my real life experience into this project, I will be analyzing various aspects of the site against other popular services to see where we are stronger and where improvements need to be made.

Our goal is to improve the functions of this site to make it even more beneficial to the users. As the next weeks and months pass by, I hope that the changes we implement will become visible on your end with increased traffic to your site and buzzing of the seeds you plant. If you have any recommendations for or questions about SeededBuzz, please do not hesitate to share them with us.

Member since January 2010.

Additions to the SeededBuzz team

We recently asked our members if anyone had some time to help out with running SeededBuzz, and we were amazed at the number of responses we received – thank you to all of you who responded. From those applications, we are delighted to welcome Melissa, Greg and Ian to the SeededBuzz team and over the coming weeks and months you will see more of them around the site and promoting SeededBuzz to the wider community. We are going to let them introduce themselves in detail in their first SeededBuzz blog posts.

Matt & Martin

Falttr – New way to make money from content?

I have just picked this up from Techcrunch but thought is would be interesting to anyone serious about allowing others and themselves to make money from their original content.

Flattr is a social micropayment service which allows you to give (and receive) small amounts of money to producers of content you like and/or use – could be quite a utopian dream, but if it gets enough of a following from people who give and take it could work well. Follow the link to get a full explanation from either Techcrunch or Falttr directly, but at the moment they are still in beta invite only mode.