Archive for the ‘SEO Basics’ Category

Blog post ideas that prevent writer’s block

By matt on February 17th, 2010 3 Comments

We gearing up to market our community of blog post ideas that we call Seeds and we’ve been doing our keyword research using Google Adwords Keyword Tool and we’ve noticed at 1,600 people a month search for ‘blog post ideas’.

Although not a huge volume of searches when compared to terms like ‘blog promotion’ with 8,100 searches and blog marketing with 110,000 searches it’s not a hugely competitive term and it’s in our sweet spot. If we’re not a good result for bloggers looking for a great blog post idea then I don’t know who is. So why am I telling you all this? (more…)

Keyword research & copywriting work better together

By matt on January 26th, 2010 2 Comments

Research Keywords & BlogI was wondering how many blog posts get written without any consideration for which keyword may drive traffic via natural search. My guess is close to 100%, amazing as it sounds.

For those who are well versed in search marketing, you’ll know that if you want to generate high levels of traffic via Google and other search engines, keyword research via Google’s keyword generator or specialist tools like Wordtracker is the basis for deciding on your sites content strategy and link building strategy.

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Pluginseo – A Simple SEO tool for beginners?

By martin on January 23rd, 2010 3 Comments

Pluginseo launched late last year and were a finalist in the London Seedcamp 2009 – they claim to offer “a simple way to get more and better quality search engine traffic to your site”, so I thought I would put them to the test and use it on one of my sites.

First their 60 second signup is really that – grab the javascript you need to put into your site onto the pages you want to track, add the keywords you think that are relevant, and put in the URL of your competitors. Being honest my application actually got corrupted, but my email to their support line got an instant reply and fix, so no complaints there. And then once I added the javascript, the tracking started reporting immediately, so so far fairly idiot proof.

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