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Six tips for the busy blogger

I’m going to step out on a limb here and guessing that you are not a professional blogger. Don’t worry, you are not alone. Like with most bloggers, you probably have a full-time job and a family, leaving you with little time to sit down and put together an 800-word article for your website every night. Here are six helpful tips that might help you keep your blogging goals.

Plan ahead: Even though you are not at your computer doesn’t mean you can’t work on your next article. If you already have a topic in mind, you can structure it and identify your key points in your head. That way, when you finally reach your computer, you are ready to start typing.

Blank canvas: Sometimes the biggest waste of time when it comes to blogging is trying to figure out what to write. I always recommend choosing something that interests you or you are an “expert” in. Writing about what you know or what interests you usually leads to faster typing. There is less to research since you’ve already read about it in the past or it is common knowledge to you. Additionally, your interest and passion on the topic will echo in your writing, leading to the readers to be more interested as they read the article.

Reduce interruptions: This is your biggest hurdle. After a long day at work, you come home to your “second job” as a member of a family. Once you find your time to be alone to work on your writing, turn off your television, log out of your Facebook page, and get to work. This is your time to express yourself without being overwhelmed by the lives and writings of others.

Write a response: Sometimes you don’t have to lay the foundation for a new topic or reframe an existing argument, especially if someone has already done that for you. If you see a news item or a blog article by someone that interests you, post a quote from that article and then write a simple response. Your readers will view the entry as a complete article, even though you didn’t write all of it. SeededBuzz is a perfect reference source for this type of writing.

Focus on the bones: As a human body cannot stand without the skeleton, your website won’t last without a quality articles. If you spend more time trying to add pictures or videos to your new blog post while writing, you will end up with a “body with no bones.” Complete your article first, and if you have time left over, then go back and add in the extra content.

Take a break: What is more important: writing an article every night, or writing two or three quality articles a week? I lean towards the latter. Trying to write every night can lead to blogging fatigue. You end up spending all your free time behind the computer, taking away from time to rest your eyes and recharge your batteries. Additionally, writing fewer articles gives you additional time to work your site while giving your readers a more-finished product in the end.

These are points that help me in my online efforts. What do you use in your own blogging practices?

Making money online with Google Adsense

One of the most popular methods used by junior and advanced bloggers alike to make money online is through Google AdSense. Almost any website you visit, be it a small-time blogger to a large news site such as CNN’s news page, will have or had used Google AdSense at one point in their history. The reason for this is the ease of use and customization.

Google’s AdSense service is popular for two reasons. For starters, AdSense works by mining the text on the webpage that the ad is located on to find a set of key words. These key words are matched with the terms Google’s advertisers are wishing to associate their product and services with, therefore, your site will display relevant content that your readers might want to click on and explore. So, for example, if you wrote an article about visiting Manhattan, you might find advertisements for travel agencies or special events that are happening on Broadway.

The second reason it is so popular is that it is easy to use. All a person needs to know is how to paste a section of code into your website in the location where you want the ads to be displayed. After that, Google does the rest. Because it is so easy to use, there are so many bloggers who subscribe to and use Google AdSense. With this large pool of users out there, Google can bring in even more advertisers to into their service, creating a wider variety of products and services to be matched up with your content.

Depending on your post placement, website activity, and the relevancy of the topic to the ad, the rate at which you earn money can vary. For example, on my niche political website, I just received my first $100 check from Google this month after three years of running the ads. Other users that I know of earn at least $100 in a year. If you are interested in giving this service a try, implement it for three months and look back to see how much you are earning. If you are making more than $10 in just a few months, it might be worth the space on your site to let the ads run (unless you are able to sell that space for more to direct advertisers).

Revisiting BlogBurst

Two months ago I talked about BlogBurst – an online syndication service that links your site with that of many major media outlets. While it is still a “new” article, there has been a major change with the service. It was taken over by Demand Media Studios last week, and therefore the BlogBurst site itself is no longer accepting applications. From what I have read on the Demand Media Studios site so far, it will continue to provide a syndication service. So, if you are still interested in this type of exposure, click here to visit their site to learn more.

Inbound links (backlinks)

To expand on the article two weeks ago by Melissa, inbound links for your website are quite important. Inbound links (also known as “backlinks”) are a sign of popularity for your website. The more inbound links, the more credit the search engines will give your site. While more inbound links are important, the quality of those links are even more important.

Quality inbound links are relevant links from other websites. For example, if your site primarily deals with personal health, quality links will come from sites that deal with exercising, nutrition, clean living, and other sites related to health. Search engines will give these links more credit than links coming from any other site. So how does SeededBuzz help you in this regard?

When you plant a Seed, you can choose up to five categories that represent the content of your article. Just by planting the Seed, you have created an inbound link to your site. When a SeededBuzz member comes across your article, a second inbound link is created if the member chooses to Buzz your Seed on their website. If that site deals with the content on your own site, the quality of the link increases because of the relevance.

Through this natural link building between relevant sites, the search engines will grade your site accordingly and elevate it in the search result listings. This is a big task often tackled by those involved with SEO, or Search Engine Optimization. Fortunately for you, this practice is simplified by your involvement with SeededBuzz.

How to increase your audience – BlogBurst

One of the goals of SeededBuzz is to help you make your articles work for you.  SeededBuzz is a fantastic way to increase the web traffic to your site by allowing you to promote your own articles. The more articles you Seed and Buzz, the more likely the community will discover your site and Buzz your work. Another way that SeededBuzz helps is by providing you tools for you to use to increase your exposure (and revenue).  So I want to introduce you to  a service called BlogBurst.

As stated on their website, “BlogBurst [is] a syndication service that places blogs on top-tier online destinations.” What BlogBurst does is it uses your RSS feed to pool your articles with articles written by other users for professional media organizations to reference. If the media likes the article written, they can take the article and run it on their website, giving you greater exposure. But exposure isn’t the only benefit.

BlogBurst keeps track of how many times your article headlines are displayed on the media outlets websites, which they use to rank your activity against others. At the end of each quarter, those authors who rank in the top 100 of headlines displayed will earn a cash award. The minimum payout is $50.00 USD, and the maximum is $1,200.00 USD.

In 2009, I was fortunate to be in the top 100 with my website U.S. Common Sense. During the Second Quarter (April 1st through June 30th), my articles received over 800,000 headline impressions through the BlogBurst service, with my articles being read over 870 times during that period. During that period, my work was picked up by many media outlets including:

  • Chicago Sun-Times (Chicago Sun-Times, Post-Tribune, Lake County News-Sun, SouthTown Star)
  • Cox Ohio (Dayton Daily News)
  • FoxNews (Fox Business)
  • Houston Chronicle
  • Palm Beach Post
  • Reuters
  • Time Warner (Road Runner)
  • USA Today
  • Wall Street Journal
  • Ziff Davis Enterprise (eWeek Microsoft Watch)

I finished in 93rd place (I peaked at 80th) at the end of the quarter, earning me $50.00. Not a bad result for simply writing articles that were an interest to me. The following is a chart of the activity of the site during that period:

As you work on the articles you plan to Seed, or on Seeds that you are Buzzing for fellow community members, why not let those articles go to work for you behind the scenes?  Quality work will always draw attention and lead to increases in audience.  Put SeededBuzz and BlogBurst work together for you.

NOTE:  BlogBurst is a free service, though there are certain requirements that your site must meet before being approved (much like with SeededBuzz).

Joining the team

As Matt and Martin noted in their last post, the SeededBuzz team has expanded by three. Melissa, Ian, and myself are proud to be picked to help expand the services on SeededBuzz and will do all we can to achieve that goal. So you have an idea of what to expect, let me introduce myself and what role I will play in the group.

Tutorials/FAQ’s: As with any user-based service, there will be times when the user has questions. My job is to answer the frequently asked questions (FAQ’s) as well as develop tutorials for reference. This will be important when new features are added to the website. If you ever have a question that isn’t already addressed in the FAQ’s, please do not hesitate to drop us a message.

Facebook: If you are not aware, SeededBuzz does have a presence on Facebook. It has been underutilized since its inception, and I think it will be a useful tool to not only increase the community involvement of our existing users, but also reach out to new members.

Site development: This is a role that the three of us will be tackling in our own different ways. Bringing a bit of my real life experience into this project, I will be analyzing various aspects of the site against other popular services to see where we are stronger and where improvements need to be made.

Our goal is to improve the functions of this site to make it even more beneficial to the users. As the next weeks and months pass by, I hope that the changes we implement will become visible on your end with increased traffic to your site and buzzing of the seeds you plant. If you have any recommendations for or questions about SeededBuzz, please do not hesitate to share them with us.

Member since January 2010.